Featured press

The GoGet co-founder’s mission to turn plastic waste found on beaches into reading glasses is ramping up

Business Insider | September 12, 2018 Sustainability and environmentalism are now key issues in purchasing decisions by consumers. From the plastic bag ban in supermarkets, to Keepcups for coffee, and even Nike’s sneaker made from rubbish found in the office, the trend has ramped up with a ferocious speed.

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ABC Lateline: Dresden Mobile Eye Health Clinic & Glasses Dispensing

ABC | March 30, 2017 On the road: Pioneering program tackles poor health care access in rural Australia.

One small business in Sydney has taken matters into their own hands, with a bold solution that it hopes will deliver affordable prescription glasses to Australians on welfare in country areas – and eventually, to some of the poorest people in the world.

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7 Ethical Eyewear Brands That Leave Others In The Shade

Good On You | August 10, 2018 Whether they’re helping us see better or protecting our eyes from ultraviolet rays, glasses are an all-year essential! To help keep you looking great, and seeing better, here are seven ethical eyewear brands rated ‘Good’ or ‘Great’ on the Good On You app that leave others in the shade.

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Dresden’s eye for disruption

Westpac Wire | July 2018 Bruce Jeffreys, the founder of one of this year’s Businesses of Tomorrow, explains how an idea to upcycle waste plastics into affordable prescription glasses is making waves in the global eyewear sector.

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Glasses to help you survive the computer hours

AFR – Australian Financial Review | June 22, 2018 If you’re blessed with great vision, better skip this column today. You probably can’t empathise with the rank discomfort that we four-eyed computer users endure daily, thanks to spectacles that aren’t quite right for tech tasks.

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Lost your glasses? Need a new pair cheaply and quickly? The disruptor is here for you

Australian Anthill | June 22, 2018 If you’re blessed with great vision, better skip this column today. You probably can’t empathise with the rank discomfort that we four-eyed computer users endure daily, thanks to spectacles that aren’t quite right for tech tasks.

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Glasses start-up Dresden Optics eyes automation after $4m Investec cap raising

Financial Review | June 11, 2018 Modular glasses retailer Dresden Optics has raised $4 million in funding from global investment bank Investec’s local emerging companies fund, supporting the firms overseas expansion and automation of its manufacturing process.

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Dresden Vision

blogTO | May 2018 Dresden Vision is revolutionizing eyewear by offering customizable, eco-friendly glasses made of recyclable materials, with frames that are virtually impossible to break. 

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A vision for Australia’s manufacturing future

Manufacturers’ Monthly | January 31, 2018 Two Australian businesses of different backgrounds are collaborating to make spectacles from recycled plastic. As early as 2007, Western Sydney car badge manufacturer, Astor Industries, was warned that it should begin its move away from the automotive sector.

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Positioning Australia as top tier innovation nation

Jobs and Innovation: Ministers’ Media Centre | January 30, 2018 The Turnbull Government today welcomed the release of Australia 2030: Prosperity Through Innovation, prepared by Innovation and Science Australia. The plan sets out a vision for Australia to become a top tier innovation nation by 2030.

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Global vision: One company’s mission to make affordable glasses

SBS News | January 7, 2018 Rhonda Townsend is thrilled to learn that her new pair of spectacles are made from recycled materials; everything from milk bottle tops and beer keg lids to discarded fishing nets that wash up on the beaches of Arnhem Land.

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10 Last-Minute Ethical & Sustainable Gifts We Know He’ll Love!

Good On You | December 18, 2017 Let’s face it – it’s hard enough to buy for men as it is, let alone figuring out a gift that is kind to the environment, workers and animals. So if you’re still on the hunt, you can stop stressing!

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3 Ethical Spectacles and Prescription Eyewear Brands For Our Stylish Four-Eyed Pals

Eco Warrior Princess | December 03, 2017 I have gotten more compliments on my Proof Eyewear wooden frames than any other pair of glasses I’ve ever worn. And I’ve been wearing glasses for over two decades.

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Sustainable Fashion Meets Slip Slop Slap – Hats, Wraps and Sunnies

Good On You | November 07, 2017 In the southern hemisphere our days are getting longer, nights warmer, and the sun is shining stronger. Here are some hats, wraps and sunnies that we’ve rated as ‘Good’ in the Good On You app for their impact on people, animals and the planet.

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Creating eyeglasses from milk bottle lids

Planet Ark | November 2017 Eyewear retailer Dresden Optics, are putting a stylish twist on recycled plastics. Who would have thought milk bottle lids and beer keg caps donated by local cafes and brewers, lego pieces, marine debris and most recently, ghost nets discarded by fishing trawlers, could end up in prescription glasses and sunnies.

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From environmental ruin came a grand vision for Dresden Optics

The Sydney Morning Herald; Brisbane Times | November 03, 2017 A tangled mess of ghost nets lurk in the Gulf of Carpentaria, trapping fish, mammals and turtles.

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Sunglasses Made From Milk Bottle Tops And Beer Keg Caps

Gippsland Unwrapped | October 2017 I really want to share with you my new sunglasses, my first ones in over ten years. Yep, I’ve been wearing the same sunglasses through all the fashion trends for the past ten years but I haven’t been able to see a thing out of them for half that time.

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GoGet co-founder’s latest vision: Dresden Optics

Financial Review | October 2017 Bruce Jeffreys, who made his fortune with car sharing service GoGet, is seeking to disrupt a new industry: eyewear.

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Sunglasses to Suit Your Style: 7 Ethical Options We Love!

Good On You | June 10, 2017 When it comes to buying eyewear, we often contemplate which styles best suit our face shape – but what about the ethical implications of your next pair of shades? Thankfully, it’s possible to find the perfect frames without compromising your ethics or style.

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Dresden Disrupters

Optometry Australia | April 05, 2017 Dresden Optics is aiming to become a disruptive force in the Australian optometry industry, through a unique business model which prioritises the environment.

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Onyapreneur: Bruce Jeffreys, Co-Founder of Dresden

Onya Magazine | January 30, 2017 Dresden is an affordable and accessible modular eyewear system that turns the existing optics industry on its head (no massive price tags, almost always on-the-spot turnaround, highest quality glasses and optometry service).

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Ten Companies Making Eyewear From Ocean Trash

Green Eco Services | November 27, 2016 It is said that by the year 2050 there will be more plastic in the ocean than fish. In a study last year, it estimated that eight million metric tons of human plastic waste enter the oceans FROM LAND each year.

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This mobile beach hut sells eyeglasses made from sea waste, milk bottle tops, and discarded land mines

Inhabitat | September 30, 2016 Alex Symes of Alexander Symes Architect created an educational center on wheels in the form of Dresden Mobile, a portable structure helping to spread the word about closed loop recycling systems and eye health.

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This mobile beach hut sells eyeglasses made from sea waste, milk bottle tops, and discarded land mines

Good On You | July 15, 2016 In 2009, Australians disposed of 23 million tonnes of waste in landfill. Of this, close to a fifth of the waste was paper, cardboard and plastics – all materials which can be recycled.

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Manufacturing: new ways of seeing

ABC Radio National | January 02, 2016 Dresden sells locally designed and manufactured glasses in Sydney’s inner west. The company faced a difficult search for a manufacturer who could make their recyclable plastic glasses that come in one universal frame style and different sizes and are made of interchangeable parts.

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Go-getters with a Germanic vision for eyewear disruption

Financial Review | November 06, 2015 In the nation’s sudden race towards everything agile, start-up, innovative and high tech, GoGet Carshare founder Bruce Jeffreys is hoping a Germanic approach to an age-old industry will prove as successful as his car-share business.

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Top Accessories for Frequent Travellers

Surf 4 Travel  I’ve spent a lot of time taking short trips and wondering what the solution to organisation and calm is. I’ve walked through airports eyeing up other people’s luggage, their shoulder bags and choice of clothing.

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