Willkommen to Dresden
We’re here to make prescription glasses and sunnies simpler, less pricey and more playful.
Bringing our Australian practicality together with the spirit of German design and craftsmanship, we’re putting you – the glasses-wearer – at the centre.
Everything’s interchangeable, everything’s recyclable. Precision Zeiss lenses cut on-the-spot to your prescription. Ultra-durable, lightweight frames, pins and arms in the colours you choose, giving you the freedom to create and change your look.
A pair for work, another for play, one for going out, one for staying in. For everyone, every day.
Now in your neighbourhood. Wir sind Dresden.
Make the Dresden system your own
Our Dresden modular system is built around a single frame style in four sizes in a vast array of colours. Find the best fit in the colour combos you choose. All parts are interchangeable, even the lenses. And with prices designed for everyone, not just those with deep pockets, you’ll no longer be bound to one precious pair of glasses. Wunderbar!
Book an appointment with one of our highly qualified optometrists or give us your prescription. We’ll cut your lenses and assemble your glasses in-store so you can see how simple it is, as well as getting your glasses Schnell. No secret labs. No white coats. No great mystery.
Precision Zeiss lenses
Outstanding quality, precision Zeiss lenses easily swap between Dresden frames:
- Reading or Distance (Single Vision)
- Desk (Progressive: intermediate to reading)
- Sunglasses – non-prescription (standard, polarised or mirrored) and prescription (polarised or transition)
Reading or distance prescription glasses and sunnies, and regular non-prescription sunnies can be ordered via our online shop. Specialty lenses like Multifocals and high index can be ordered at any of our workshops.
A desire to be closer to manufacturing has been fundamental in shaping Dresden. Our frames are designed and made by us right here in Australia (yes, really!). We injection mould a fully recyclable nylon which is ultra durable and beautifully lightweight.
We’ve drawn on a craft excellence we felt has been lost, where there was a direct connection between the making of a product and the person it was intended for – something we associate strongly with a German approach to design and manufacturing. We admire how Germany has maintained its traditions, yet has a hypermodern, progressive edge.
Here’s where we impress the pants off you with all our past experience in optics. Except until recently, we didn’t have any. Zilch. Dresden has come at things differently – from the same place as you.
Our founders are two frustrated glasses-wearers, Bruce Jeffreys and Jason McDermott. Because, let’s face it, glasses are annoying. You lose them, you break them. You scratch them. You forget them. They’re fragile, expensive and hopelessly inconvenient … [read more]
417A King St, Newtown, NSW 2042
1300 535 110
Mon–Sat 10am–7pm, Sun 10am–5pm
1 Roslyn St, Potts Point, NSW 2011
1300 975 922
Mon–Sat 10am–7pm, Sun 10am–5pm
MLC Centre, Shop 7, Lvl 7, 19 Martin Place, Sydney, NSW 2000
(02) 8091 6513
225 Smith St VIC
Opening Oct 2016