Willkommen to Dresden

Dresden comes at eyewear differently. We’re Australians who bring our own down-under practicality together with the spirit of German design and craftsmanship.

Our new modular system has been created from scratch, with you – the glasses-wearer – at the centre. Choose your own colour combo – as classic, spiffy, understated or bright as you like.

Sunnies, prescription sunnies, reading, desk, distance, multifocals? We do the lot. In a way that’s so much simpler and better suited to the everyday realities of being a glasses-wearer.

No silly mark-ups either – prescription glasses and sunnies start from just $49.

Here’s what you get with the Dresden system:

  • Ultra-durable, lightweight frames in your choice of unlimited colour combos. All made here in Australia (yes, really!), using recycled and recyclable materials wherever we can.
  • Quality lenses, all by Zeiss.
  • Expert eye health care led by some of Australia’s best optometrists.
  • Fast turnaround delivered by our knowledgeable, friendly and diverse crew.

If you’re in the neighbourhood come and see us. We’d love to help you, whether it’s in-store or online.

Wir sind Dresden.


Book an appointment with one of our highly qualified optometrists or give us your prescription. We’ll cut your lenses and assemble your glasses in-store so you can see how simple it is, as well as getting your glasses Schnell. No secret labs. No white coats. No great mystery.

Precision Zeiss lenses

Outstanding quality, precision Zeiss lenses easily swap between Dresden frames:

  • Reading or Distance (Single Vision)
  • Multifocal/Progressive
  • Bifocal
  • Desk (Progressive: intermediate to reading)
  • Sunglasses – non-prescription (standard, polarised or mirrored) and prescription (polarised or transition)

Reading or distance prescription glasses and sunnies, and regular non-prescription sunnies can be ordered via our online shop. Specialty lenses like Multifocals and high index can be ordered at any of our workshops.

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2015_07_16 Dresden

Local manufacturing

A desire to be closer to manufacturing has been fundamental in shaping Dresden. Our frames are designed and made by us right here in Australia (yes, really!). We injection mould a fully recyclable nylon which is ultra durable and beautifully lightweight.

We’ve drawn on a craft excellence we felt has been lost, where there was a direct connection between the making of a product and the person it was intended for – something we associate strongly with a German approach to design and manufacturing. We admire how Germany has maintained its traditions, yet has a hypermodern, progressive edge.

Our story

Here’s where we impress the pants off you with all our past experience in optics. Except until recently, we didn’t have any. Zilch. Dresden has come at things differently – from the same place as you.

Our founders are two frustrated glasses-wearers, Bruce Jeffreys and Jason McDermott. Because, let’s face it, glasses are annoying. You lose them, you break them. You scratch them. You forget them. They’re fragile, expensive and hopelessly inconvenient … [read more]

Smith St

225 Smith St, Fitzroy VIC 3065
(03) 9417 0527
Mon–Sat 10am–7pm, Sun 10am–5pm

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Kings Cross

1 Roslyn St, Potts Point, NSW 2011
1300 975 922
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417A King St, Newtown, NSW 2042
1300 535 110
Mon–Fri 10am–7pm, Sat 9am–6pm, Sun 10am–5pm

Martin Place

MLC Centre, Shop 7, Lvl 7, 19 Martin Place, Sydney, NSW 2000
(02) 8091 6513
Mon–Fri 9am–5pm